IXiiV Artist Consulting utilizes the latest technologies to advance traditional music business models and provides artists with the resources needed to thrive in today’s consumer-driven digital landscape. IXiiV is dedicated to empowering artists through one-on-one consultation, industry education, and creative distribution services. Given the right tools and knowledge, artists can navigate their own successful path in the music industry, a belief encompassed by IXiiV’s motto: Damn the Man| Play the Music.
“Damn the man | Play the music” illustrates a shift in focus from the usual corporate business model focused on forcing business models of the past to work in today’s industry, to a more flexible and creative approach focused on maintaining artistry and fan engagement. As technology and consumer trends continue to diminish the role of major labels, the Boss Ladies are committed to helping artists take advantage of new opportunities to market, promote, and distribute their music their way.